Find the clues others miss
What you know · what energizes you · what people value in you · what you never want to recreate
READY FOR SOMETHING DIFFERENT—BUT NOT SURE WHAT?
Thinking about a career change?
Burned out by the one you have?
Thinking about starting a business—or finally exploring one you put off years ago?
Maybe you’re simply wondering what else you could do with everything you’ve learned.
DISCOVERED BY DESIGN™
Sometimes it takes outside eyes to see what you don’t yet see in yourself.
YOUR OWN THINK TANK FOR WHAT COMES NEXT
Big companies use strategy teams to study what they have, imagine what they could become and investigate which ideas are worth pursuing. Discovered by Design brings that kind of thinking to you.
We study your experience, interests, strengths, reactions and unfinished ideas. Then we make connections you may be too close to see—across careers, businesses, ways to use what you know and directions you may never have considered.
What you know · what energizes you · what people value in you · what you never want to recreate
You react. We learn. We refine. If an idea doesn’t feel right, the search continues.
Demand · earnings · customers or employers · requirements · competition · low-risk ways to test it
THE GOAL ISN’T TO HAND YOU A LIST.
IT’S TO KEEP THINKING WITH YOU UNTIL SOMETHING EARNS A CLOSER LOOK.
YOU BRING WHAT YOU HAVE.
WE BRING THE OUTSIDE EYES, IDEAS AND INVESTIGATION.
START WHERE YOU ARE
Choose the doorway that feels best. It tells us where to begin—not where you should end up.
Purpose · identity · healthy years · family · place · unfinished ambitions · what comes next
Explore retirement discovery →Challenge · structure · contribution · projects · income optionality · a second act
Explore life after retirement →Burnout · changing priorities · transferable strengths · autonomy · a different arena
Explore a career change →Ideas · customers · expertise · business models · acquisitions · emerging opportunities
Explore business directions →Outside eyes · overlooked strengths · curiosity · reactions · unexpected connections
Surprise me →Broad enough to welcome many people. Deep enough to make each person feel it was built for them.
STEP INSIDE THE THINK TANK
Not your résumé. Not your job title. You. What you know. What you’ve learned. What you’re unusually good at. What interests you. What you’ve postponed. What people come to you for. Even what you may not yet recognize about yourself.
This is where the brainstorming begins. We turn what you already have into raw material—and start looking for connections you are too close to see on your own.
Experience · Knowledge · Interests · Talents · Ideas · Curiosity · Things you’ve always wanted to try
Questions · Connections · Research · Unexpected combinations · New directions
We explore, react, learn and refine until promising directions begin to emerge.
A DIFFERENT KIND OF OUTCOME
We’ll brainstorm with you to explore careers, businesses, ideas and unexpected directions built around who you are, what you know—and even what you may not yet recognize about yourself.
Because the goal isn’t simply to figure out what comes next. It’s to find something worth getting excited about again.
THE DISCOVERY METHOD™
So we don’t ask you to name the perfect career, business or future. We put ideas in front of you and watch what happens. Every reaction gives us another clue.
What you reject can be as useful as what excites you. The search gets smarter, more personal and more unexpected as we go.
“I never thought of that.”
THE EMERGING OPPORTUNITY LENS
AI, new technologies, longevity, demographic change, new business models and changing consumer behavior are creating roles and ventures that conventional career lists may not yet capture. At the same time, some professions, industries and business models are shrinking, being automated, consolidated or fundamentally reshaped. We look at both sides of change—the opportunities being created and the paths that may be losing momentum—then look for the intersection between who you are and where the world is going.
Real roles, businesses and markets with evidence we can investigate.
New applications, transformed professions and ancillary opportunities created by change.
Promising intersections that need a low-risk experiment before a major commitment.
Professions, industries and business models facing automation, shrinking demand, consolidation or structural change—and what adjacent opportunities may be emerging from that disruption.
Cutting edge does not mean hype. As promising directions survive your reactions, deeper research can examine current earnings, demand, locations, employers or customers, requirements, people and organizations to contact, and practical ways to get started.
WHAT COULD YOU DISCOVER?
What else could I do?
A different role · a new field · a portfolio careerWhat could I build?
A venture · a service · a product · a small firmCould what I know become something valuable?
Advising · teaching · licensing · content · expertiseWhat else would I like to learn, create or experience?
A project · a craft · travel · service · something postponedWhat haven’t I thought of yet?
Unexpected combinations · overlooked possibilities · new directionsWATCH THE THINKING HAPPEN
Individually, they may not look like a plan. Put them on the same whiteboard and something different begins to happen.
Not a job title. A set of ingredients.
Operations adviser for small restoration and specialty-trade businesses
Practical workshop series for first-time owners of historic homes
Local property-history research and storytelling service
A hybrid idea combining expertise, teaching and a personal interest
None of these has to be “the answer.” Their job is to make you react—and give us better clues about where to look next.
Your reaction becomes the next clue. We follow what catches your attention, learn from what doesn’t feel right, and change where we look next.
A WIDER VIEW
A business. A different career. A selective advisory role. A creative practice. Teaching. Travel. Learning. Service. A long-postponed project. Turning what you know into something valuable. Or a combination of several things that would never fit neatly inside a conventional job title.
WHAT YOU KNOW
You may have spent decades accumulating something you’ve never thought of as an asset: expertise, a method, a process, specialized knowledge, a training approach, research, a product idea—or simply something people constantly ask you for help with.
HOW DISCOVERY WORKS
Understand where you’ve been, what energizes you and what you’d rather leave behind.
Encounter careers, businesses, ideas, experiences and possibilities you may never have considered.
See how an interesting possibility could work differently in your life.
Investigate what deserves attention and create a practical way forward.
Start by finding what makes you curious.
Curiosity is enough to begin.YOU’RE NOT STARTING OVER
Everything you’ve learned matters. What you’ve enjoyed matters. What you’ve disliked matters. Your successes matter. Your mistakes matter. And what you’ve always wondered about matters.
YOUR PERSONALIZED BLUEPRINT
Your Blueprint brings together what we discovered, the patterns we noticed, possibilities worth exploring, why they surfaced, practical realities and ways to begin.
It doesn’t decide what’s next for you. It helps you see what deserves a closer look.
Explore your Blueprint →STILL NOT SURE WHAT YOU’RE LOOKING FOR?
You don’t need the idea. You don’t need the plan. You don’t need the answer.